With the launch of the Polaroid OneStep 2, the firm is hoping nostalgia can get you back into using instant cameras again.
The original OneStep was released way back in 1977, long before digital photography and Instagram filters took over the world. Riding on a wave of retro nostalgia, the new OneStep has been designed to mimic its 40-year-old predecessor.
It’s been designed in the familiar polaroid grey with flashes of bright colours picked out from the company’s logo. And obviously, it’s simple to use: pop in a piece of film, point, click, and wait for it to develop.
Oskar Smolokowski, the CEO of Polaroid Originals, says the firm has revamped the OneStep following a “revival of analogue”.
There have been some upgrades to the instant film camera though. The OneStep 2 doesn’t rely on AA batteries and instead opts for a USB charging connection. There’s also a built-in flash and a self-timer (ideal for selfies without a screen).
In a similar fashion, Kodak relaunched its classic Super 8 video camera earlier this year. Unlike the OneStep 2, the Kodak camera includes a digital screen to view what you’re recording. There are both black and white and colour versions of the camera.
The OneStep 2 camera has been made available for pre-order from today and will set you back £109.99. It will be in shops from October. The firm has also created a new instant film, which includes just eight exposures, for £14.99.