Brits are raging over the price of Zoella’s advent calendar. And, the mass fury doesn’t seem to be going away anytime soon. People are more pissed off than ever before after the YouTuber released a new vlog in which she attempted to address the criticism of her pricey advent calendar.
Zoella—who has 12 million YouTube subscribers and 11.2 million Instagram followers—released a £50 advent calendar in the run-up to Christmas, which is being sold exclusively at Boots.
But, many people have taken issue with the contents of the ’12 days of Christmas’ advent calendar, which they believe does not warrant a £50 price tag. Per the product’s description on the Boots website, the calendar contains a key ring, pen, bauble, cookie cutter, jotter, candle, stickers, among other trinkets.
Earlier this week, many flocked to Twitter to express their disapproval at the hefty price tag, particularly given the young age of Zoella’s fanbase.
Can you believe the actual nerve of that Zoella trying to sell a 12 day advent calendar filled with shite like a cookie cutter,star shaped confetti and stickers to her 10 year old fans for £50
— don (@lolzdonz) November 13, 2017
Zoella is a perfect example of people deliberately using their platforms for nothing other than to give themselves a bigger pay cheque every month. £50 for a poorly designed 12 day cheap advent calendar is an insult to anyone who has ever supported her
— Harriet Wright (@harriet_wrightx) November 13, 2017
Fellow YouTuber Jack Dean posted a scathing vlog in which he reviewed the calendar, labelling it “the exploitation of young children by their YouTube idols.”
Zoella addressed the criticism of her calendar 33 minutes into a new vlog. But, her comments have not been well-received by her critics, or even her fans.
In the video, Zoella begins by stating she wanted to talk about her calendar because she wants her fans to know that she cares about how they feel about her “things”.
“There has been some upset, disappointed people in the Zoella lifestyLe advent calendar, specifically the price of the calendar. The last thing I want to do is anger, upset, or disappoint anyone because that is not my intention in the slightest,” she says.
But, her next comment failed to satisfy those looking for an apology. Stating that she had worked on the calendar for a year, she said:” I love the product. I am all about the creativity, from a design to a product,” she said.
“Where my input ends is there. Once that product is done and I am happy with it, the retailer can decide how much they sell that for. That’s completely out of my decision making,” she says, adding that she doesn’t have the “right” to make “those decisions”.
“I feel just as let down by this also and the price of any product is up to a retailer,” she reiterates.
This video added fuel to the raging fire, with many suggesting that Zoella shifted the blame off herself and onto “the retailer” a.k.a. Boots.
Indeed, one person went so far as to say the ‘apology’ was “worse than the fucking product.”
Mashable reached out to Boots following Zoella’s vlog. A Boots spokesperson issued an “approved statement,” which stated that the retailer had decided to slash the price to £25 during its “Christmas promotion.”
“We are sorry to hear that the price of the Zoella 12 Days of Christmas Advent Calendar has disappointed a number of customers, we always listen to feedback,” the spokesperson said.
Amid this furore, some of Zoella’s old tweets have been dug up in which she made homophobic, classist remarks. She has since apologised about some of the language used in those tweets, stating “I’m only human!”
things now and I’m sorry if I have offended anyone, that was not my intention. Obviously that is not who I am today and I’d like to think I’m a little older and wiser! I’m not perfect and I’ve never claimed to be, I’m only human!
— Zoella (@Zoella) November 15, 2017