Majestic (which begins at $49.99 per month, billed quarterly for its Lite plan) is a powerful web crawling engine with an array of backlink and domain search tools on top of it. Search engine optimization (SEO) tools generally fall into one or more of three categories: ongoing position monitoring, ad hoc keyword research, and crawling. Majestic, as with Ahrefs, DeepCrawl, and LinkResearchTools, falls squarely into the third category. It’s particularly adept at backlink tracking (backlinks are incoming hyperlinks from one page or site to another), and the strength of your site’s inbound backlink network is a key SEO driver.
On the backlink tracking and crawling front, Majestic can do it all. The Majestic web crawling engine has been around since 2004 and, to date, its index has crawled more than 1.3 trillion unique URLs. The company has systematically built a number of tools to help sort, analyze, and transform that data into usable SEO metrics for businesses, along with publishing a number of its own custom “flow metrics” to gauge URL influence and trust. Majestic doesn’t carry the comprehensive suite of SEO functionality of Moz Pro, the sleek interface and business-specific return-on-investment (ROI) metrics of SpyFu, or the position monitoring and rank tracking capabilities of AWR Cloud. While it didn’t earn a place among those Editors’ Choice SEO tools, the platform made its name on crawling and backlink tracking, and does both of these quite well.
Pricing and Plans
Majestic has completely revamped is pricing tiers since our initial review, but the entry level plan still starts at $49.99 per month (billed quarterly or every three months) for the Lite plan or $79.99 billed month-to-month. This starter plan is geared toward light users and “domainers,” according to Majestic, and gives you 1 million analysis units per month along with access to its Fresh Index of newly crawled domains, its Site Explorer Tool, Trust Flow metrics, campaigns, the bulk backlink checker, and the OpenApps embed tool for third-party apps. The Lite plan also comes with some caps: 60 reports and campaign items per month, and 5,000 rows of results in the Site Explorer tool, and a maximum of 1 million analyzable backlinks (down from 5 million in its previous entry level plan).
Majestic has a number of other pricing tiers and enterprise plans, as follows. All plans include access to its historic index, cloud report storage, and raw data export. Both the Lite and Pro plans allow for only one user and up to two devices.
- Pro: $99.99 per month, billed quarterly, or $149.99 month-to-month. Includes 20 million analysis units, Flow Metrics history, Historic Index access, custom reports, site comparison, backlink history, access to the Clique Hunter tool, email alerts, campaign sharing, full business profiles, a keyword checker, and more. Limits: 15,000 Site Explorer data rows, 300 report and campaign items, 20 million maximum analyzable backlinks, and 125,000 index item units (up from 5,000 in the Lite plan).
- Full API: $399.99 per month for up to five users. 100 million analysis units. All Pro plan functionality plus full application programming interface (API) access, custom monthly data, and the option to create your own OpenApps. Limits: 30,000 Site Explorer data rows, 100 million maximum analyzable backlinks per month, 500,000 index item units, and 950 report and campaign items.
- Full API L: $799.99 per month for up to 10 users. 300 million monthly analysis units. 2,500 report and campaign items, 300 million maximum analyzable backlinks, 2 million index item units, and 60 million retrieval units (up from 20 million in Full API plan and 5 million in Pro plan).
- Full API XL: $1,599.99 per month for up to 20 users. 1 billion analysis units. 7,500 report and campaign items, 1 billion maximum analyzable backlinks, 200 million retrieval units, and 10 million index item units.
- Full API XXL: $2,999.99 for up to 30 users. 3 billion analysis units. 22,500 report and campaign items, 3 billion maximum analyzable backlinks, 600 million retrieval units, 30 million idex item units.
User Experience and Domain Crawling
The Majestic user interface (UI) is somewhat crowded with the selection of different tools the platform offers. At the top of the main dashboard is a search bar where you can enter a domain, URL, or search phrase, along with the option to compare up to five domains. Because of just how exhaustive the Majestic crawling index is, the search bar also gives you an option to toggle between the Historic Index (all 1.3 trillion+ crawled URLs) or a Fresh Index containing crawled data from only the last 90 days. Ahrefs has a similarly expansive backlink database but doesn’t provide the same kind of recency filter.
Below the search bar are tabs to get to the main tools: Site Explorer, Search Explorer, Majestic’s custom Webmaster Tools (not integrated with Google’s), its selection of Link Map Tools, and a link to the custom dashboard that shows your active SEO campaigns and recent searches. The moment you click on the Dashboard, it gives you an option at the top of that page to set it as your Majestic homepage. This is a far more valuable interface to get straight to your campaigns rather than using the default dashboard that’s littered with recent blog posts and Help resources.
Though, when it came to finding a full list of all the tools Majestic offers, it wasn’t until I found the Tools drop-down menu in the top navigation bar and clicked Overview that I got a full, widget-style list of everything in Majestic’s arsenal. As with Moz Pro and LinkResearchTools, the sheer amount of functionality in Majestic, combined with a somewhat clumsy interface, can make the experience a bit disorienting. SpyFu and Searchmetrics provide a similarly broad array of features in a much more intuitive dashboard for non-SEO experts.
Majestic has taken some steps to improve its UX usability since our initial review, adding a Quick Links drop-down next to every URL to go directly to Site Explorer, check backlinks, create a report, or add a site to its most recent major feature: campaigns.
Majestic introduced Campaigns as a way to group and track a collection of domains or URLs over time, updated along with the Fresh Index. To set up a new campaign, go into your account page. On the right-hand side, fill out the name and description of your new campaign. Majestic then generates a series of charts tracking that campaign with detailed domain or URL breakdowns. These are linked to Tracking Reports, and you can set up email alerts as well. Majestic has also introduced a Share Campaign button to email the campaign or set up a public-facing link, and you can export campaign items directly into any other tool in the platform using the “Add to Campaign” option. In addition to Campaigns, you can also now set default actions when you click a URL in Majestic, and change the tab order in Site Explorer.
To test the domain crawling capabilities of Majestic, I first ran a search on the PCMag.com domain by using its flagship Site Explorer tool. This is where we get into the unique custom metrics Majestic uses to make up its trademarked Flow Metrics algorithm. Rather than using data points such as Page Authority (PA) and Domain Authority (DA), Majestic frames most of the data it returns across all of its tools in terms of backlinks, referring domains, and its custom Trust Flow and Citation Flow metrics. Hovering over the metric pops up a brief description of what each metric is and how it’s calculated, and then, from the Support drop-down menu atop the dashboard, I was able to check the glossary and FAQ sections for more explanation.
Majestic gave the domain a “Trust Flow” of 78 out of 100, which means the number of clicks from a set of “trusted sites” (another custom Majestic metric) to my domain. The Citation Flow Majestic gave me was 68, denoting, according to the glossary, how influential the site is based on how many citations or links come from other sites. It’s unclear how well those numbers correlate with the PA/DA metrics found in similar domain crawling tools such as Ahrefs or SEMrush. This is the danger of giving a user only custom metrics without any kind of reference point. Moz publishes a number of custom metrics as well, but gives baseline metrics next to its custom ones in search results to give the user more context in discerning what those numbers actually mean for their SEO.
Between the Trust Flow and Citation Flow metrics was a box called “Topical Trust Flow” that I found more useful as it ranked the PCMag.com domain based on its standing in specific topics, such as Computers, Software, Internet, etc. From there, I could delve into those flows by clicking “Track” and setting up a campaign or report around them. Further down the Site Explorer results, it was all about backlinks, including multiple interactive charts and breakdowns on external indexed backlinks. Majestic has also enhanced this with the addition of a Flow Metrics History tool to see how any domain’s Flow Metrics (Trust Flow and Citation Flow) have changed over time, going back as far as 18 months.
On the crawling front, you can also submit URLs to Majestic’s overall crawling engine by using the URL Submitter. The final worthwhile domain crawling tool I found was the Compare Tool, which allowed me to run up to five domains compared in a bar chart on those same metrics: Trust and Citation Flow, referring domains, external backlinks, indexed URLs, referring IP addresses, and others. The comparison tool didn’t necessarily give me any new metrics as compared to something like the Kombat feature of SpyFu, but it was a straightforward domain head-to-head.
Backlink Tracking and Reports
Backlinking tools are where Majestic really shines. Backlink data is included in almost all of the product’s search results, but the platform’s arsenal includes a Bulk Backlink Checker, Backlink History, Link Profile Fight, and its Search Explorer and Keyword Explorer tools. The Bulk Backlink checker lets you analyze backlinks for up to 400 URLs at a time, which you can copy and paste or upload as a CSV or TXT file. The Backlink History tool allowed me to add up to five domains (this has since been upped to 10); I chose PCMag.com, PCWorld.com, CNET.com, TheVerge.com, and Wired.com. It generated a line chart and bar chart of backlinks and referring domains broken down by day, month, and cumulative totals.
The more interesting options from here were to further group and categorize backlinks by using the Clique Hunter and Neighborhood Checker tools. Clique Hunter, available from the Tools overview and by tabbing over in the Compare Tool, shows the top domains sending backlinks to all five domains. The Neighborhood Checker tool is a way to distinguish all of the backlinks you’re getting by identifying sites hosted on the same IP address, which is another useful backlink tracking tool that Ahrefs and LinkResearchTools don’t have.
My favorite backlink tool was Link Profile Fight. This puts two domains head-to-head on a scatterplot of Trust Flow vs. Citation Flow. Below that is a bar chart with those scores plus the referring domains, external backlinks, and total indexed URLs for each site. Again, Majestic is regurgitating the same metrics over and over again, but backlink comparison across domains is where I found them most useful. Majestic has also enhanced its backlink functionality with a new “Track” button that adds backlinks directly to a campaign. The added Campaign component gives you a more actionable way to work with much of Majestic’s data, but it’s particularly handy for targeted backlink tracking.
On the reporting front, Majestic gives you a fair amount of flexibility in the types of reports you can run and how you organize and manage them. A Standard Report, which you can run on one or more target domains, gives you simple indexed totals of external backlinks and referring domains. The Advanced Report breaks that URL down by top pages and gives you a more detailed breakdown of referring domains, along with referring IP addresses and even the IP address location. The Majestic index is extremely comprehensive, so the more granular data you can pull out of it, the more value you’ll get from the platform. Majestic then lets you organize reports in folders, and from that report you can a list of backlinks, referring domains, or anchor text for further analysis in an external application. You can also now create a report directly from any other area of the platform, making it more convenient to build custom reports and act on SEO data. Finally, Majestic has also announced a partnership with BuzzSumo to integrate its domain metrics directly into the social listening and influencer identification tool.
A Custom Backlink and Crawling Platform
Majestic is an SEO tool that knows where its strengths are. The platform is built on the strength of an index of more than a trillion crawled domains, and the backlink and referral data gathered is peppered throughout all of its tools. I tested out the Search Explorer and Keyword Checker tools to see if the platform had any broader capabilities in terms of ad hoc keyword research, but Majestic gave me more of the same. The results simply framed those keywords and associated URLs with the same Trust Flow and Citation Flow metrics plus backlink and referral data, as well as how many times those keywords appeared in anchor text, titles, and URLs. While Ahrefs doesn’t have a wealth of keyword research capabilities, it offers basic features and data outside its main crawling index. Campaigns and additional UX customization and shortcuts are welcome improvements to the platform and led to a rating bump from 3.0 to 3.5 in this review update.
If you’re looking for an SEO crawler with a massive index of domains and backlinks and a tool suite on top of it to mine all that data, then Majestic is a venerable choice. The company relies almost entirely on its own custom metrics but, if you want to buy into that ecosystem, it provides comprehensive Help resources to get you up to speed with its lingo. That said, for a one-time domain crawl, DeepCrawl gets into more granular page and link detail. For a crawling platform that covers all of the basics plus enough keyword and position monitoring features to get by, Ahrefs fits the bill. If you’re looking for a comprehensive SEO platform that does a little bit of everything, then your business would be better suited with Editors’ Choice Moz Pro.